I visit the internet for a multitude of reasons. One of the biggest reasons is because I want to find information that will solve a problem for me.
Google has made a fortune by giving links to various forms of information that help us in our times of misery!
But guess what? YouTube has now turned out to be the second largest search engine after Google.
YouTube was founded by Chad Hurley , Steve Chen and Jawed Karim , who were all early employees of PayPal. YouTube, LLC was bought by Google for a whopping US$1.65 billion in November 2006 and now operates as a Google subsidiary. Little did these Legends know of the power of this magnificent tool then!
So what does that really mean? It means that people are going to YouTube not only to find answers to their problems but to actually see them. Instead of reading the information, they choose to rather watch it.
Social Media Examiner in an April 2012 post reported- YouTube/video is slated for an increase in activity by 76% of respondents, ahead of Facebook (72%), Twitter (69%), blogs (68%), Google+ (67%), and LinkedIn (66%). What do you reckon from that thought?
In a nutshell, if you have an online business, you GOT to have a presence on YouTube! This is a No-Brainer!
There are some amazing benefits to doing so. Here are Seven Powerful reasons:
1) Its FREE!!!
Are Yellow Pages free?? Are online adverts or Banners free?? NO.
Apart from the time you invest in making your videos and uploading them, everything is absolutely free!
2) Powerful Content—24X7 Selling
Link your product to your YouTube Channels that your existing and potential buyers could subscribe to. Unregistered users can watch videos, while registered users can upload an huge number of videos as well.
(n.b.: Videos considered to contain potentially offensive content are available only to registered users at least 18 years old)
3) Potentially Viral!
YouTube is a stage that is easily accessible to anyone with internet access these days. A Mobile, a Tab, a Net book only make it more portable forms of running a successfully Enterprise!
If you marketing team inanely make your video far more interactive, fun and knowledge based, then there is a huge potential for it go viral in no time. This causes exposing of your products and services to an infinite amount of people.
4) Produce Local Market Global
Have just about a decent Local business? Not to fret! With a right set of keywords and product description, you can make your business readily available to markets across to globe. One could star by targeting the Local Searches and gradually acquire a New Clients and Customer base overseas.
5) Express your proficiency
For most businesses, it boils down to two very good products .You have a larger chance of standing out, if your product has a video that shows why you are better! Simple installation guides, tips from the maker, leveraging new events or promotions and a gracious thank you note leaves a compelling impression in the minds of your potential buyers. Show your viewers what you are proficient at and can do better!
6) Give them a Face!
Camera Shy? Non, Problemo!
You could make a PowerPoint video and still display your products. Just keep in mind to give your viewers a good Headshot at the beginning. This helps them understand you’re a real person with a genuine product. It moves them to your fan base and persuades them join your e-communities or YouTube Channels to create future valued interactions. It will eventually come down to the product whose owners took efforts to be more than just a sales person and valued Customer Relations!
7) Video has to be SEO Friendly
This is the rather sturdy one! When one searches a particular piece over the net, you get a list of videos in the very initial pages of research. It also helps save bandwidth of those bulky videos and shrinking them to suit your company website. The higher your video moves up that ladder, the greater it ensures your video to be viewed by your targeted audience. Yes, it definitely involves employing the right skills and competencies.
Installing YouTube into your marketing cycles will ensure higher profitability and better business performance checks. This is a great method of conducting marketing research and Customer Service, as the data is available in real time value.
With all the above benefits, I would like to leave you with a Question –why wouldn’t you do YouTube marketing?