In the world of online marketing and social media, you’ve probably come across the term ‘social media influencers’. Before you think about how they can work with you to grow your brand and presence, it’s important to make sure you know exactly what they are, to get the most out of them. Unlike traditional celebrity figures, social media influencers are people who have considerable influence through social media platforms. These can be bloggers, YouTubers, Instagrammers, Viners, or even influencers with high followings on Twitter, Facebook, Pinterest or Snapchat.

So, how can you work with these people who have a big voice in the social scape to benefit your brand? Here are some of the best ways.

Sponsored blog posts

Sponsored blog posts are one of the most popular and known ways to work with social media influencers. This refers to contacting an influential blogger to request that they mention you on their blog, in return for a fee or free products of yours – whichever you both agree on. It’s important that mentions are included in an honest, organic and natural way so that you don’t lose reputably as a brand by appearing to buy people’s voices and opinions. Things like product reviews and monthly favourites-style posts work quite well.

Social media posts

A really simple one works in a similar way – by sending your influencer a product of yours to feature in one of their social media posts in a natural, organic way. You can then repost their post on your page too, so that your followers are guaranteed to see it. You should make sure the influencer clearly links to your website or social pages (or both) so that the post does its job in terms of directing followers to you.

Social media takeovers

This is a relatively new trend, but it’s a really interesting, useful one to try, especially on specific, visual channels such as Instagram and Snapchat. Social media takeovers refer to a person or group ‘taking over’ your channel for a certain amount of time or significant event (such as London Fashion Week, for example). This can be a great way to show your products and lifestyles through the eyes of someone influential and important that your audience and followers can hopefully relate to in a more unique way than if you were to do it. After all, The greatest thing about influencers, and pretty much the sole reason you should want to collaborate with them, is that they have a huge amount of influence over your target audience.