It’s no secret that video content is everywhere at the moment, and with each social media platform experimenting with ways to up their video game, with developments such as live videos on Facebook and Twitter, video stories on Instagram and Snapchat, and 360 video on Facebook, it’s safe to say video content isn’t going anywhere.
So if you haven’t utilised it in your social media marketing strategy, now is the time to do so. And if you’ve experimented a little, it’s time to seriously up your game. Still unconvinced? Here’s why.
They’ve been proven to help meet marketing objectives
A good social media strategy will help boost conversion rates, engagement and increase brand awareness. Good, strong video content will help do all of these things in one. Here are just some of the ways videos can help meet your marketing objectives:
• Adding a video to your website can increase the chance of a front page Google result by 53 times
• The use of video in emails (such as newsletters) has been shown to double click through rates
• Recent research shows that 71% of marketers say video conversion rates outperform other types of content
• Positive mood lifts from watching a video can help impact your viewer’s buying decision
They’re more engaging than text and image content
Namely due to the world we live in today, long form content is not as successful as it used to be. The human brain processes visuals 60,000 faster than text. Today consumers need faster, simpler and more engaging content that keeps their attention whilst still providing value and/or entertainment. Audiences are approximately 10 times more likely to engage with, embed, share and comment on video content than on blogs and other types of social media content.
Your competitors are doing it
96% of B2B companies plan on utilising video content in their marketing strategies within one year, which is a pretty staggering fact. Don’t be in the 4% that aren’t. Why are they so set on this? Because 52% of marketing professionals claim that video is the best form of content in terms of ROI.
2016 is the year of the video
As mentioned above, videos are everywhere this year. So much so that Cisco predicts that consumer internet video traffic will go from 64% in 2014 to surpass 80% by 2019. If they’re correct in their prediction, video will literally be impossible to ignore.