Quora is a rapidly growing social media website that allows people to find useful answers to just about any type of question they could have. Similar to Yahoo Answers, Quora is set up as a question and answer (Q and A) website where users can ask questions on a variety of topics and receive responses from other Quora members. However, the big difference between Quora and other Q and A websites out there is that only those with actual experience dealing with the subject matter of your question are able to leave a response whereas other websites allow anyone to answer questions.
By only allowing experts to answer questions, Quora connects its users with better and more detailed answers. This helps someone eliminate any false information they may receive from other online users at a different website while quickly receiving the answer to their question as well.
Using Quora for SEO and Reputation Management
While Quora is a wonderful website to turn to if you have any type of question, it is also a good website to use when running an SEO campaign and when you are looking to improve your online reputation. Since you are able to include links in any answer that you give on Quora, the website provides the opportunity to build some excellent backlinks to your website. When you look around Quora and answer people’s questions, it is smart to include a link to a blog post you have written or a page of your website that provides more information that will help answer their question. Not only will you be helping the member find the information he is looking for, but you will also build high quality links for your website, which will help improve your website’s rankings.
Quora can also work wonders when it comes to your online reputation. Since the people who answer questions on Quora are considered experts in their field, you have the opportunity to really improve your reputation in the eye’s of other Quora users. If you routinely provide high quality, in-depth answers to questions on Quora, you will be viewed as an industry expert and a trusted source of information. This can go a long way in helping your online reputation and any other online marketing you may be doing.
Tips for Getting Traffic from Quora
As mentioned before, Quora allows you to post links in your response to help give the person asking the question more information. By searching Quora for questions that have been asked where the answer is contained in a blog post on your website, you will be able to include a link to your website within each response that you give. When you place these links in your response, anyone who is reading the question that has been posted will click on the link the visit your website to read more about the subject.
Since more than one person likely has the same question that has been posted online, you have the potential to drive a lot of traffic to your website simply by including links to your website within your response. As Quora continues to grow in popularity and moves up the search rankings itself, your links will receive even more exposure and bring in more traffic when people find your responses through online searches.
Quora for eCommerce – Tips and Tricks
Quora is also a great online marketing tool for eCommerce websites. While there may not be general questions on Quora about your industry, there are sure to be some questions about the various products you sell. Visiting Quora on a regular basis will give you the opportunity to respond to people’s questions about certain products where you can explain the benefits of the product and why they should buy it. If people enjoy your answer, they will be likely to visit your eCommerece website and purchase the item from your store.
When using Quora to help market your online store, it is important that you remember to provide high quality answers and interact with the Quora community. Building a relationship with people on Quora will help you grow your brand and increase your chances of becoming an industry expert.
While there are a lot of social media websites out there these days that can help improve your search engine rankings and online reputation, Quora may be among the best at this point and time. This Q & A website enable you to build quality relationships with other users while providing people with the best answers possible to their questions. When answering questions on Quora, you can include links to your website that contains more information to help people find the answers they are looking for, which will help improve your site’s backlink profile and can even drive traffic directly to your site as people click-through on your link.
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Ben is online marketing consultant and social media strategist. Here Ben explained some of his most powerful tips about using quora as a great traffic source, especially for eCommerce websites.