If your business is on Snapchat, you’ll have no doubt noticed that one of the hardest things about running a successful Snapchat channel is actually getting more people to follow you. That’s unfortunately one of the main limitations of the social media platform – it’s not that easy to get discovered by other users, as it is on the likes of Instagram and Twitter, for example.
Therefore to grow your Snapchat following, you have to think outside the box a little, and get a little more creative. Here are some of the top ways you can do just that.
Add alerts to your email newsletter
We all know the huge benefits of email marketing, so why not kill two birds with one very effective stone, and add a section to your next email newsletter highlighting the fact that you’re on Snapchat, and a few reasons as to why people should follow you? You should really use the limited space as almost a pitch – to sell your feed to others. Think about what they can benefit from following you on Snapchat that they can’t get from doing so on any other channel, in particular.
Cross promote your channels
Another really important and simple way to highlight to your social media following that you’re present and active on Snapchat is to cross promote your feed on your other social platforms. The occasional well timed and perhaps well targeted in terms of ads post on your Instagram, Facebook and Twitter pages (for example) showcasing your Snapchat handle can help draw existing followers to this channel.
Add a link on your website
Add your Snapcode somewhere on your site where visitors can easily scan it or include the Snapchat logo next to the standard ‘Like us on Facebook’ and/or ‘Follow us on Twitter’ calls to actions. Leveraging this platform where you are already directing your customers to other places is key for pointing them in the direction of your Snapchat page, or any other page that’s important to your business objectives.
Team up with important influencers
The world of social media has gone a little influencer-crazy at the moment, but there is a reason for it. Put simply, if executed well and an authentic, believable relationship is demonstrated to your audience, it can work wonders for your brand. Turning to industry bloggers or influencers to help spread the word about your business and in return, drive their followers to add you on Snapchat, which is a really good way of getting established audiences to your page.