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It’s no secret that organic reach on Facebook for businesses is pretty much dead today, with the channel putting more emphasis on meaningful content that is beneficial to audiences, and to reduce businesses from bombarding everyday users with content with the sole purpose of benefitting themselves. So Facebook ads are the way to get your stories out there, and if used responsibly and effectively, they can be really beneficial to your brand’s page.

The world of Facebook ads is quite a confusing territory, and it can be tough to get the most out of them, even if it feels like you’re doing all the right things. That’s why we’ve put together a few top tips to help you up your Facebook ad game.

Refine your audience as much as possible

An obvious place to start is targeting, which can truly make or break your Facebook ad. To create a low-cost, high-performing Facebook ad, you will need to narrow down your target audience as much as possible, so that your ads reach the right people, which will give you the best chance of success. You’ll also avoid spending money serving ads to people who won’t be interested in your business, which is great for those with small ad budgets.

Split test your campaigns regularly

As mentioned above, if you have a small ad budget, another important way to optimise and improve your ads is to split test your campaigns. This basically allows you to identify which ads are performing well, and which aren’t, so that you can adjust your spend based accordingly. If you’re running a Facebook campaign and have a small budget to work with, you should analyse your ads regularly as they run, to help you minimize the chances of wasting money on ads that aren’t performing as well as others.

Advertise offers and promotions

Using special offers and discount codes is a popular marketing technique to entice new and existing customers to buy your products or services, and it’s no surprise why. After all, not only do offers help you boost sales, but they also give the audience an incentive to buy from you. When you include an offer that can be used only when people are exposed to your Facebook ad campaign, you’ll be able to see how successful your ads were within your customer database. This tactic is incredibly effective as it helps you identify the best marketing tactics for your business, and therefore will help you maximize your return on a small investment.