If you’re aiming to grow your business or brand, social media is a great way to help you do this. As soon as you get a secure, effective strategy in place, you’re likely to see fantastic rewards for all your hard work.
Social media takes a lot of time, effort and attention. If you’ve taken the plunge to put a lot of effort into your pages, you should also dedicate some time to de-cluttering them, and getting rid of anything that doesn’t add value to your brand in some way. This is really important, so we’ve put together some tips to help.
Check the balance between personal and business
Especially when you’re starting up your social media channels, it’s easy to get a little carried away, and perhaps reveal more to your followers than you possibly should. So, when it comes to getting serious about your social, you should take some time to look back through past posts and check whether they’re crossing the line into too much of a personal look at your life. As well as keeping things professional, you’ll also want to protect your personal life.
Keep an eye on your aesthetics
Another really key thing to evaluate is whether your channels look consistent in terms of post styles. Things like images (including choice of style and filter), links and hashtags will all work together to build up a posting style. Once you’ve established yours, you should go through each page and delete anything that interferes with your branding aesthetic, so that it remains consistent and recognisable throughout.
As well as the way things look, and the story they tell about your business and personality, you shouldn’t underestimate the importance of some practical updates. Taking the time to update things like your bios so they fully reflect who you are and what you do is really crucial. You should also take some time to change your passwords every now and again, to protect your accounts. Make sure all of your links are still live and correct, too.
Branding and consistency
Going back slightly to aesthetics and consistency, you’ll need to evaluate how well your branding comes across on your social pages. Make sure all of your profile photos, cover photos and logos are exactly the same across all of your channels so that they become recognisable to your followers. You should also look at whether your tone of voice is consistent across social too, so that your followers start to identify with the way you speak, and so that they know what to expect from you.