Instagram is without a doubt one of the most important social media channels of 2016, and it’s growing in popularity by the day. It’s also a really exciting channel, with updates such as stories, videos and ecommerce coming into play. Therefore your Instagram marketing strategy should be really strong, and if you feel it could do with some work, we’re here to help.

Here are some top tips for improving your Instagram strategy.

Think about what you want to achieve from your channel

The most important consideration to think about when upping your Instagram game is to really think about your aspirations for the channel. Do you want to use Instagram to help build brand awareness, to connect with your followers, to show a personal side to your brand, etc? Taking the time to actually think about these questions will help you to hone in on your strategy; to make it more focused and to make it easier when it comes to generating content.

Assess accounts you like, and think about what you can learn from them

It’s always a good idea to do lots of research and look into accounts that you like and aspire to be like. You can explore the type of content they produce, and start thinking about why you like it so much. Ask yourself why does it work, why is it engaging, and why does it keep your attention. Think about these answers and discover how you can learn from them when it comes to posting.

Assess what’s working on your channel so far

You should also do some extensive research of your own account to date, and to take a look at your feed and assess what’s working, and also what’s not working on your channel. Which posts perform the highest in terms of engagement? Think about why that is. As well as the content itself, things like day and time of posting will also have a big impact on success levels, too. You should take the time to go through your feed and delete any posts that don’t relate to your strategy, and that appear to go against your overall theme, too.

Keep things consistent

Consistency is absolutely crucial with every social media channel, but because Instagram is so visual, it’s arguably the channel where this is even more important. Every post should work together to help build a reputation and expectation for your brand, so think carefully about colour schemes, filters and photography styles, and of course, stick to them. You should also be consistent in terms of posting frequency, too.