Having a Twitter account can be a fun way to stay in touch with family and to chat with friends and even celebrities and athletes.  It is also a great marketing tool that when used twitterproperly can bring a great deal of business to companies.  One thing that veteran Twitter users know and understand is that the more followers you have the better it is for you or your company.

Maybe you think that this Twitter thing is all really silly anyway. Maybe you think no one is reading your posts and why should you care? But there are some good reasons why you want to be concerned with who is following you and why.

So why is it so important to have more followers?

  1. Followers Equal Knowledge – What this means is that the more followers you have, the more others assume you know what you’re talking about.  No matter the niche, people want to hear from those who have a great deal of knowledge.  If all those other people are listening to what you have to say, then they should probably listen, too.  This leads them to start following you and when they re-tweet your posts; their friends want to follow you too.
  2. For Businesses – For those who are using Twitter as a marketing or sales tool then more followers means more sales.  The bottom line is that when you have more people following you, you have a larger potential customer base.  It’s the same as a brick and mortar store; if you have traffic in the store, then you sell more.  If there isn’t any traffic in your store, you’re not selling.  So more followers equal more business opportunities for both sales based and service based companies.
  3. Sharing Ideas – The more people that follow you the more ideas are generated.  Asking a simple question can lead to a wide variety of answers.  Everyone has an opinion as well but in this instance, it is beneficial to see them.  You never know when an idea will lead to making more money.  If you stay on top of your Twitter account, the idea you’ve been looking for or an answer that you need could be in a tweet.

What you don’t want to do is lean solely on websites that allow you to buy more followers.  While this may seem like a great idea, it’s actually not.  It does not represent a true number of people who are following you and those followers aren’t going to give you feedback or engagement.  But it can boost your numbers up initially if that’s all you’re going for.

Yes, it can take some time and some effort on your part to build up your followers but the end result is totally worth it.  The more people that follow you the better it is for you or your business.  There are so many reasons to boost your Twitter followers that it just makes sense to use this tool in both business and personal aspects.

Tina Morgan is a Twitter fanatic and blogger who loves to help others get more followers.