Social media platforms, such as Facebook, Twitter and LinkedIn, social mediaplay a large role in business today, and they can strongly affect an organization’s reputation and success. Most companies realize they need to be engaged in social media in some fashion, and many have developed presences on various platforms. Many businesses, however, are less aware of the need to monitor social media, and many businesses are unaware of how to monitor effectively.

What Is Social Media Monitoring?
Social media monitoring refers to tracking social media interactions involving an organization, or even a person, on various social media platforms.  Social media monitoring can also refer to tracking conversations on particular topics, such as those that might be of interest to businesses in a particular industry.

Why Is Social Media Monitoring Important?
An organization that is aware of what people are saying about its brand can respond quickly and appropriately to any negative, false or misleading characterizations. A company that isn’t monitoring may be unaware of damage done to its online reputation until it is too late. Social media monitoring can also help organizations nurture relationships with customers and business partners.

Another benefit of social media monitoring is that companies may gain a sense of the issues that are important to their target market based the various pages, posts, and mentions that attract views and responses.

An organization might also want to monitor its competitors. This can help the business understand the effectiveness of its own social media outreach compared to similar organizations. The company can then decide if it should modify its campaigns to improve results.

How To Begin Social Media Monitoring
A marketer could set up accounts on each site to be monitored and manually track interactions. This can, however, be very time-consuming, and it may not be all that effective. There are more than 30 active social media sites, and more are continually added. Checking each site, analyzing results and understanding the evolving trends in social media site usage can be time consuming and challenging.

Rather than monitoring manually, the marketer can use an online social media monitoring tool, such as the one offered by HowSociable. This type of service takes less time then manual monitoring, and it can produce superior analytics. With improved analytics, the business can improve its decision making. While it is difficult to manually track numerous different social media platforms, a monitoring tool can do so easily. The monitor can filter and present the information in an easy-to-understand dashboard, making tracking and analysis much easier.
A marketer could set up accounts on each site to be monitored and manually track interactions. This can, however, be very time-consuming, and it may not be all that effective. There are more than 30 active social media sites, and more are continually added. Checking each site, analyzing results and understanding the evolving trends in social media site usage can be time consuming and challenging.

Rather than monitoring manually, the marketer can use an online social media monitoring tool, such as the one offered by HowSociable. This type of service takes less time then manual monitoring, and it can produce superior analytics. With improved analytics, the business can improve its decision making. While it is difficult to manually track numerous different social media platforms, a monitoring tool can do so easily. The monitor can filter and present the information in an easy-to-understand dashboard, making tracking and analysis much easier.