There are many different articles available to you, should you want to get your site ranking in Google’s search results pages. You don’t have to do much work to find this out: a simple (and admittedly rather broad) search for “SEO tips” in Google will bring you back almost 18 million results – a truly staggering amount!
So we decided that we needed to break things down a bit. Because there are so many different posts out there, it’s so easy to get overwhelmed or to find conflicting information, leading you down a bizarre rabbit hole of “tips”.
Here are some simple tricks for you. They won’t get you to that coveted #1 spot, but they will get you ranking. And that is a very, very good start.
Tip No. 1 – Focus on a Good Keyword
This is such a remarkably simple tip, and yet it can make a world of difference. Even more surprisingly, it is a technique that is often completely overlooked. If you want to get a post ranking in Google, you have to make sure that you’re choosing your keywords wisely.
Don’t go for something too vague – “DIY”, for example. This will have way too much competition, and is so broad that you’ll be competing with all kinds. Instead, try a short key phrase, such as “simple home DIY”. Although there isn’t a great deal of difference in meaning, the focused phrase will be much easier to rank for.
Still need a hand? Then we suggest you use the Google Keyword Planner tool. This tool is completely free and it will help you scope out the volume of traffic for a given term.
Tip No. 2 – Do Your Research
Simple and obvious: before you can write your post, you need to have all the information necessary at your disposal. You should also do some more keyword research here: start typing in your desired keywords and seeing what ranks highly for them.
Bonus tip: go incognito (aka private browsing) before doing your searches. This way, Google won’t be using your search history to influence the results you see.
Look at your competition. See how you can beat them.
Tip No. 3 – Write, and Write Well
What is the one thing you have that your competitors absolutely do not? Your unique tone of voice, your writing style, of course! So you need to write your very best, you need to write something you’re truly proud to post.
Tip No. 4 – Optimise Your Title
Super quick: remember that keyword (or key phrase) you researched? Well, if it fits and it seems natural, you should put it in the title of your post. It’ll help you to rank!
Tip No. 5 – Make That Title Snappy
While we’re on the subject, you need to make sure that title is good. Damn good. Think to yourself “what title would make me click on this article?”. Then write that title.
Tip No. 6 – Get Your Work out There
Now you have to promote your hard work, your polished nugget of wisdom. Facebook, Twitter, LinkedIn, Instagram, friends and family – do whatever you can to make sure people are seeing (and hopefully sharing!) your shiny new post.