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YouTube is one of the most popular social media channels around at the moment, due to video content being the highest performing content across every channel. Therefore, if you’re not active on YouTube, you may be missing a serious slice of the social media audience pie.

If you’d like some help on improving your YouTube channel, we’re here to help. Here are some simple yet effective tips to help grow your channel and connect with your audience.

Create relatable videos for your audience

From the beginning, you’ll want to evaluate your audience so that you can create engaging, relatable videos your audience will find beneficial, interesting, and of course, engaging and sharable.

Leverage ‘how-to’, instructional videos

As well as entertainment videos (think cats and sneezing pandas) how-to or instructional videos are the most popular type out there. Therefore using this type of video content can be a great way to connect with your audience and create beneficial content that they can use in their every day lives. Think about how you can video to show a different side to your business, by giving customers a clearer insight how to use your products, or how to get the most out of them.

Include calls-to-actions in your videos

You should also think about what you want your viewers to do after viewing your video content on YouTube. Your marketing content should have a prominent but not obtrusive call-to-action to entice the target audience to perform/complete a desired action. Fortunately, advances in technology have made it easier to include call-to-action buttons in video content. Some of the key goals you could accomplish with CTAs include directing viewers to your company’s site/landing page, urge consumers to join a mailing list, ask consumers to subscribe to a newsletter, take a poll/survey, perform A/B testing and measure performance of marketing campaign.

Improve your tags and metadescriptions

Your video content on YouTube should be optimised for SEO so that it will come up on Google searches. Some of the best ways to do this include improving your video tags, titles and metadescriptions so that they are all searchable. Think about key search terms that people would use to search for this type of video, and also utilise some that relates to your brand and industry.

Take the time to analyse your data

As mentioned above, you’ll want to consistently analyse your data so that you can keep learning from it and adapting your channel accordingly, due to what works and what doesn’t.