How often have you toyed with the idea of running a contest using Facebook , Twitter etc. and dropped the idea simply because you weren’t sure where to begin ?
Right from deciding what prizes to giveaway, what hoops should you make the users jump through to win, how to host the contest – the whole process can be quite overwhelming.
I honestly think the most important thing that you need to decide is what you want to achieve at the end of this contest – is it just more traffic to your site , getting new visitors ? Or increased engagement and connection with the existing users ? After you nail that down, this main objective itself will drive all the remaining decisions and everything else will fall into place.
Okay, I agree, its not so simple. Over to you – tell us your experiences. Have you tried and succeeded? Or tried and failed ? Or not tried at all but want to ?