Facebook is being used by millions and millions of people across the globe and it keeps getting bigger and better. There are various changes that Facebook keeps undergoing to keep up with the needs of its large number of users. Facebook’s recent changes are worth taking a look at.
- Objective-Based Ad Creation
Facebook changes made to improve business are basically to simplify their advertising options. It helps in re-creating the focus on advertiser’s objectives by building ads. Facebook will place ads on pages which are most visited thus increasing performance.
The new ad flow will allow advertisers to create Facebook ads based on common objectives like:
- Clicks to website
- Website conversions
- Page post engagement
- Page likes
- App installs
- App engagement
- In-store offer claims
- Event responses
- Setting Company Milestones
Setting milestones can make the Timeline more interesting. You can market and popularise all your events of the company or brand – events which have happened and which are yet to happen. All one has to do is fill information and focus on your story. This also helps you to get your followers more visually engaged with your company or brand.
- Edit Posts On Business Pages
Users have been looking forward for this Facebook change since a long time. Earlier, users were able edit posts if they were images, but not plain-text status updates. If users had a spelling error they wanted to correct, they either had to delete the whole post invariably losing all their gained likes and comments. Gradually, Facebook will allow further editing of all text. But as of now, it can only allow photo captions to be edited.
- Updates to Facebook Insights
Recent Facebook changes are essentially enhancements based on user feedbacks. Some of the updates include the following:
- “People talking about this” metric being split into Page Likes
- People engaged (unique users who have clicked on, liked, commented on or shared posts)
- Page Tags and Mentions, Page Check-ins and other interactions with Pages.
Facebook changes also include changing of the name of the virility metric to “Engagement rate” and adding clicks to the measurement.
- Facebook Alerts Users When Their Messages Are Bound for Recipients “Other” Folders
Previously, when one would send a private message to other brands or profiles that they are not connected with, the message would be sent to an “Other” folder instead being sent to the brands / profile holders inbox. Thus, you would never know whether your message has been sent or has been seen. Recent Facebook changes now make sure that you are informed when your private message will land in a person’s or brand’s “Other” folder.
There are various other changes that are happening to make Facebooking easier for your business like Graph Searches which include Posts and Status Updates, different navigations via the admin panel and more.