Content marketing is everywhere, whether you realise it or not. The thing is, there are so many different types of content out there used as part of a wider marketing strategy, that you may not even realise which ones count or not.
We’ve created a quick guide to hopefully take some of the confusion and guess work out of content marketing, and to also show you the types of content that’s out there that works well, and how you can utilise it for your business.
Relevant industry news
Each of your social media feeds should consist of lots of interesting, relevant industry news that will show your audience that you’re clued in and switched on to important happenings in your industry. It’s also a good way to show that you’re an authority on your subject, as you can share your thoughts and unique insight on the things that are going on.
Infographics are great as they enable sometimes complex, detailed data to come alive in a simple, clear and easy to read formula. They’re also highly sharable, which means you can spread the word far and wide in one, quick way. Image-based content is hugely on the rise at the moment, due the fast paced world we live in; people want to see eye-catching things that enables them to digest information on the go. Infographics do just that, if done well, of course.
Likewise, fairly short videos are also hugely increasing in popularity as they don’t involve any reading, are immersive and enable viewers to put faces (and voices) to names and brands. They are a great way to humanise a brand as you can show your social, less corporate side, and you can make use of great forms of content via video such as behind-the-scenes footage, and ‘day in the life’ videos.
User generated content
This basically refers to content that your customers or audience have created, and that can involve anything such as photos of them sharing their experiences using your products, or quotes regarding things like testimonials or customer service feedback. This is a great way to build brand advocacy, and is also really useful for when you’re running out of original, new ideas for fresh material to post, too.
Businesses with blogs see a much higher engagement rate than those without, and your blog will serve as a great hub for all of your content, whether it’s videos, infographics or standard blog articles. You should aim to update your blog 1-3 times a week for maximum growth and engagement, and so that you begin to develop a loyal fan base and readership.