11 08, 2016

A guide to help you grow your Instagram Following

By |2019-03-19T10:19:25-05:00August 11th, 2016|

Whether you’re a blogger, social media professional or just an Instagram advocate, growing your following on this visual, popular platform is no doubt a big ambition. After all, it helps you to get your name and your business out there to a wider audience, and it helps to start establishing your brand through strong, visual [...]

9 08, 2016

Instagram Stories: what’s the buzz about?

By |2019-03-19T10:19:25-05:00August 9th, 2016|

You’ve no doubt heard the news that Instagram have launched (another) new feature – Instagram Stories. They’ve only been around for a day but they are already causing a social media storm, namely because they function so much like Snapchat Stories. If you’re not familiar with them, here’s the low down. What are they? When [...]

4 08, 2016

What NOT to share on Social Media

By |2019-03-19T10:19:25-05:00August 4th, 2016|

There are countless articles out there that detail what you should post on social media channels, and at what time. However, the things that people tend not to talk about is what to avoid posting, and this subject is only ever mentioned as an example when things go horribly wrong for brands or celebrities. Instead [...]

1 08, 2016

How to craft the Perfect Post on LinkedIn

By |2019-03-19T10:19:26-05:00August 1st, 2016|

LinkedIn is a really unique social media platform that allows professionals and businesses to connect with each other, as well as making useful connections with easy access to industry and thought leaders. It’s also the ideal platform to showcase your own business or professional profile as thought leaders, and you can do this through informative, [...]

28 07, 2016

The Ultimate Do’s and Don’ts of using a Hashtag

By |2019-03-19T10:19:26-05:00July 28th, 2016|

When you’re using social media, after a minute or two, you’ll no doubt be inundated by what feels like millions of hashtags. And it’s no surprise; after all, when used correctly, they can help you greatly expand your audience, join in topical conversations, help you keep track of events, and stand out from the crowd, [...]

25 07, 2016

Why is your Social Media Strategy Failing?

By |2019-03-19T10:19:26-05:00July 25th, 2016|

You put the work in. You did the audit before you started. You post regularly, monitor those posts and optimise your content… so why is no one engaging with it or looking at it? And why is no one using it to go to your website? Those are the ultimate goals of a social media [...]

21 07, 2016

Simple – but Important – Dos and Don’ts of Twitter

By |2019-03-19T10:19:26-05:00July 21st, 2016|

Twitter is a platform we all feel we know pretty well by now, and rightly so – it’s been around for what feels like forever now, and a whopping 500 million tweets are sent out worldwide a day. That’s a lot of tweets. However, we still need to be wary of those basic, simple principles [...]

18 07, 2016

How to deal with negative Comments on Social Media

By |2019-03-19T10:19:26-05:00July 18th, 2016|

It’s the phrase that leaves any social media professional shivering with fear – negative comments from a customer on social. However, with more and more consumers turning to social media to voice their anger and frustrations with brands today, it’s something that pretty much all brands will face at some point. It’s all about how [...]

14 07, 2016

How to get your Team involved in your Company Social Media

By |2019-03-19T10:19:26-05:00July 14th, 2016|

Any social media professional will tell you that the most difficult part of the job is not the actual posting and working with the analytics – it’s the arduous task of recruiting enthusiastic and helpful members of the wider team to get involved. Most members of the team don’t see it as a high priority, [...]

12 07, 2016

How can Social Media help grow your Blog Readership?

By |2019-03-19T10:19:26-05:00July 12th, 2016|

You can’t escape the buzz of social media – it’s everywhere, and so are blogs these days. Using your social media channels to start sharing your blog is a great way to get it out there to a bigger audience, and to grow your readership too. If you’re unsure how best to utilise your social [...]