17 09, 2016

Social Media and B2B – the Potential in 2016

By |2019-03-19T10:19:25-05:00September 17th, 2016|

  Social media was once regarded as a way to keep in touch with your friends and to boast about your holidays with millions of photo uploads a day. Then, brands caught on to the power of social, utilising it to connect with their customers and to reach potential ones across the globe. Now, businesses [...]

12 09, 2016

How to Combine your Email and Social Media Strategy for Optimum Results

By |2019-03-19T10:19:25-05:00September 12th, 2016|

In some marketing companies, it seems that marketing professionals are often competing with each other with a push to make their main channel the main focus of the marketing or campaign strategy. However, this is one of the biggest mistakes you can make. Today however, the user has more of an impact on the strategy [...]

8 09, 2016

Some of the best Holidays to utilise as part of your Social Media Strategy

By |2019-03-19T10:19:25-05:00September 8th, 2016|

Jumping on current trends is a great way to improve your social media strategy as it shows you’re interested and are in tune with traditions and important milestones. This can be anything from religious holidays, to calendar days, to interesting industry or technology milestones... and everything in between. We’ve rounded up some of the most [...]

5 09, 2016

A Guide to Social Media Following: its importance, and how to increase it

By |2019-03-19T10:19:25-05:00September 5th, 2016|

When looking to amplify your social media strategy, a metric many focus on is following. After all, numbers are easily identifiable, easy to analyse and demonstrate growth to suggest whether or not your strategy is working or not. However, there are more benefits to growing your following than just some impressive numbers to show. These [...]

1 09, 2016

Top tips for De-Cluttering your Social Media Pages

By |2019-03-19T10:19:25-05:00September 1st, 2016|

If you’re aiming to grow your business or brand, social media is a great way to help you do this. As soon as you get a secure, effective strategy in place, you’re likely to see fantastic rewards for all your hard work. Social media takes a lot of time, effort and attention. If you’ve taken [...]

30 08, 2016

The Best ways to use Facebook’s Live Videos

By |2019-03-19T10:19:25-05:00August 30th, 2016|

Video is great as part of your social media or marketing campaign, and Facebook is putting more and more emphasis on video content, so is upping its game in terms of ways you can post. A new major update is the addition of live videos, allowing you to post as and when important things happen [...]

25 08, 2016

Why does your Brand need to be active on Instagram?

By |2019-03-19T10:19:25-05:00August 25th, 2016|

Instagram is one of those rare phenomena’s that are absolutely unavoidable every time you connect to the web at the moment. Whether it’s your friends posting the contents of their lunch, to your annoying co-worker sharing their latest holiday snaps, everyone and anyone are Instagramming like crazy. So naturally, brands have taken note of this, [...]

22 08, 2016

The Rise of Video in Content Marketing

By |2019-03-19T10:19:25-05:00August 22nd, 2016|

We’ve recently seen an explosion of video content across all social media channels, and as a key part of successful marketing campaigns across the globe. There are billions of video views every day, across platforms such as Facebook, YouTube, Instagram and Netflix. Video content: stats and facts you should know - 55% of people watch [...]

18 08, 2016

The Quick, Simple Guide to Content Marketing

By |2019-03-19T10:19:25-05:00August 18th, 2016|

Content marketing is everywhere, whether you realise it or not. The thing is, there are so many different types of content out there used as part of a wider marketing strategy, that you may not even realise which ones count or not. We’ve created a quick guide to hopefully take some of the confusion and [...]

15 08, 2016

A Guide to Generating Business Leads using Social Media

By |2019-03-19T10:19:25-05:00August 15th, 2016|

It might not surprise you, but it’s estimated that today, 8 out of 10 small businesses use social media to drive growth, raise awareness and to connect with their audience and customers. Social media is a great advertising and marketing tool at your disposal, and if used to its optimum level, can be a great [...]