411, 2016

Why Video needs to be a huge part of your Marketing Strategy

By |November 4th, 2016|

It’s no secret that video content is everywhere at the moment, and with each social media platform experimenting with ways to up their video game, with developments such as live videos on Facebook and Twitter, video stories on Instagram and Snapchat, and 360 video on Facebook, it’s safe to say video content isn’t going anywhere.

So […]

111, 2016

Tips for Improving your Instagram Strategy

By |November 1st, 2016|

Instagram is without a doubt one of the most important social media channels of 2016, and it’s growing in popularity by the day. It’s also a really exciting channel, with updates such as stories, videos and ecommerce coming into play. Therefore your Instagram marketing strategy should be really strong, and if you feel it could […]

2610, 2016

Tips for Brands using Social Media Stories

By |October 26th, 2016|

Showcasing your brand’s story via social media should be at the forefront of any social strategy, and one development in particular that is helping to make that slightly more interesting is the addition of actual ‘stories’ on the likes of Snapchat and Instagram.

These stories allow users to post videos and still images throughout a 24 […]

2410, 2016

A Guide to Pinterest Buy Buttons

By |October 24th, 2016|

The world of social media has gone a little crazy for buyable options as of late, with more and more functions in place to reduce the path to purchase for the consumer, by making elements of social media ‘shoppable’.

One of the main channels that we’ve seen the biggest growth in this trend is Pinterest, with […]

1810, 2016

Are all Social Media Platforms blending into the same one?

By |October 18th, 2016|

If you’re a social media marketer you’ll have been watching the latest developments of some of the major social media platforms unfold over the last couple of months. Huge changes such as Instagram introducing Snapchat style stories to their offering, and Twitter making changes to the word count of tweets (a gentle nudge towards Facebook […]

1410, 2016

A Guide to Optimising Imagery for Social Media

By |October 14th, 2016|

Tweets that contain images on social media perform up to 150% better (in terms of visibility and engagement) than those without. That stat basically sets the bar for the rest of the social media platforms, as image posts always perform better. However, it’s not quite as simple as that – you can’t just simply slot […]

1310, 2016

Why the New Twitter Update is Important for your Brand

By |October 13th, 2016|

If you’re a social media addict, you’ll have heard the latest news on the Twittersphere that the platform formally associated with keeping things short and sweet in terms of how its users can communicate and express themselves is changing that slightly.

As of September 19th, certain limitations to the character count for tweets have been lifted. […]

610, 2016

A Guide for Hosting a Contest on Social Media for your Business

By |October 6th, 2016|

One of the greatest things about social media for consumers is that they offer an access all areas look into the life of their favourite brands and celebrities, and they also get to find out about new products, services and other exciting news before anyone else. Another huge plus is the fact that many successful […]

310, 2016

Top tips for Retail Brands using Instagram

By |October 3rd, 2016|

Instagram is without a doubt one of the most effective social media channels for many retail brands out there, as it provides the opportunity for retailers to showcase their products, celebrity models and ambassadors, and to show an access all areas look into the life behind the brand.

If you’re a retailer and would like some […]

2709, 2016

Some of the ways you can Work with Social Media Influencers to grow your Brand

By |September 27th, 2016|

In the world of online marketing and social media, you’ve probably come across the term ‘social media influencers’. Before you think about how they can work with you to grow your brand and presence, it’s important to make sure you know exactly what they are, to get the most out of them. Unlike traditional celebrity […]