There are countless articles out there that detail what you should post on social media channels, and at what time. However, the things that people tend not to talk about is what to avoid posting, and this subject is only ever mentioned as an example when things go horribly wrong for brands or celebrities.
Instead of facing this embarrassment and potentially harmful consequence for your brand, we’re here to help. Here is a list of things you should never share on social media.
1. Offensive material
It’s pretty obvious, but you should always refrain from sharing anything that could cause offense. It’s a good rule of thumb to avoid posting anything that discusses religion, gender, race or ethnicity in any negative light if possible, as you can really open up a difficult conversation here that is bound to upset someone. Most brands tend to steer clear of things like swearing and crude jokes too, which is pretty much just common sense.
2. Unsourced information
If you’re sharing an article, a piece of info or a stat for example, that you haven’t written yourself, you’ll need to ensure that you credit the source fully and properly. If not, you can really land yourself in hot water. It will appear as if you’re passing it off as your own content which will also give the wrong impression about your brand too.
3. Highly sensitive personal information
It goes without saying that you need to be careful about how personal you go with your social media posts. This will be different depending on the industry and brand, but regardless of your sector, you should definitely think about where to draw the line. Remember that you can never 100% know your true audience, and you wouldn’t want personal information to fall into the wrong hands.
4. Information regarding your clients without permission
A lot of clients like to approve any posts that their agencies share on social media before they do so; this is pretty common practice. Before you do share client news, whether it’s new business you’ve secured, growing relationships or work you’ve done, you should always check that they’re happy for you to do so. It can be the difference between a long and happy client professional relationship, and a short one that lacks trust.
5. Private, sensitive customer conversations
Customer testimonials are a great content source, but if you don’t have permission to use them, it’s not entirely fair to do so. Especially if they are very private or sensitive in their subject, you’ll want to ensure that the person it’s come from is happy for you to share their words. Especially if you’re planning on using names or photos, you’ll definitely need permission before posting.