No matter how heterodox your business is, with 140 million users Twitter definitely has a good amount of your customers already on it.
From finding new customers to retaining them, Twitter can play a huge role in shaping the success of your social media marketing efforts.
Here’s taking a look at how successful businesses find new customers on Twitter:
Build the perfect Twitter profile
Whether you have a company profile or a solo one, as long as you intend to use it predominantly for connecting and engaging with customers, it should be a professional profile.
Your Twitter profile is like your personal landing page.
Not only can you give clear insights into what the company is about and what you have to offer to the customers, but you can also use it to convince customers to follow or check out deals/offers/new products.
Plus you can work in SEO too. Using the right keywords and tags will make your profile show up when a prospect searches for that keyword.
Like for instance, we love Teusner Wine’s Twitter bio
Use your real name or the company’s name and your real picture or the company’s logo. Also, if you have a presence panning different social media platforms, keep the same name and picture to help customers to instantly identify and connect.
Also, Twitter has a character limitation, which is why it makes sense to include a URL to your website or a blog or even your LinkedIn page to give them more details on your products and services.
Search for customers through their bios
Have you noticed how a lot of people on Twitter have one word descriptions in their bios?
And you can use that to search for them on Google itself using site:twitter.com bio:*keyword -inurl:status
Just key in the code on Google with your choice of keyword replacing the term ‘keyword’ and you will automatically come up with people with the keyword in their bios.
But the downside to this is that you will end up with high proximity search results that mightn’t be of a lot of help, besides being too tedious.
Not only do such tools return narrowed and more accurate results but these can also differentiate between bots and real people.
So if I put in the keyword ‘gym’ under their keywords section, I get a list of users with the word gym and its derivatives in their bios.
Plus while it helps you to seek customers, it can broaden your reach by finding out groups and individuals that your prospect customers follow and listen to. In short, your customers can also be your link to more customers.
And from your marketing point of view too, you can find out what’s the combined reach of a certain Twitter account. Like Nike’s followers have a combined reach of 327,087,452. So if they were to promote your products or give a shout out, you can reach out to a very large group of people.
Search using the right hashtags and keywords
While searching for prospective customers through their bios seems like a great idea, there is one downfall to it.
In an attempt to stand out, a lot of your customers do not have well-worded bios. It could be just a one word or a one emoji bio too. And also depending upon the type of business you have, you cannot expect to reach out to a broader audience solely through their bios.
Say for instance someone who might be in need of a laptop and are primed for sale, would not have that up as a keyword in their bio.
So, how do you then find this prospect who’s right down the sales funnel?
Because they mightn’t have ‘laptop’ in their bio but they might have it as a keyword or a hashtag in one of their tweets.
And searching through keywords and hashtags also mean that you can find customers in real time. Someone who already has that related keyword on their mind is more receptive and ready to accede to your call to action.
Firstly, you need to make a list of all the relevant keywords common to your business or service, and also the ones that your prospects are likely to use in their tweets.
So if yours is a business selling workout gears, your keywords should include everything from gym to ilovegym to damngymmakesmesweaty.
Then, armed with this list, you can search each keyword to find out who is saying what around that particular keyword.
So taking gym as our first keyword, all you need to do is type the keyword into the search bar and hit enter.
And you get this in real time.
If this is a prominent search term, you can even include it in the ‘save search’ list.
A simple search is extremely broad in scope. To narrow the results down, use the Advanced Search option that helps to make your search more accurate and relevant.
There are third party applications like Hootsuite that offers more advanced search versions. You can also keep getting real time updates for your chosen right on your dashboard from Twitter.
We did cover some assured way to find new customers on Twitter, but nothing can ever beat the power of constant communication and engagement, when it comes to social media.
There are a lot of accounts that post only when they need to either announce a launch or an offer, and then they expect customers to beat a path to their door.
That’s not how social media works, or any business for that matter.
In the business world, there’s an old proven saying – retaining a customer is better than acquiring 10 new ones.
So in order to not just retain customers but also attract new ones, you have to nudge them to find you. Wouldn’t it be so much easier if you could both stay in touch with old customer and get news ones by doing only one thing?
Tweet regularly, tweet not just about business or offers but also in general. If there’s a trending topic that your brand can offer their two cents on – even if it’s an off-topic – you should harness it.
Connect with customers one-on-one, especially if they’ve taken to Twitter to rant out a bad experience with your company.
Organize Twitter contests, which by the way is an excellent way to get new customers not just new followers.
However, in a bid to promote engagement don’t end up doing more harm. Be judicious when it comes to tweeting on sensitive matters and make sure your tweet isn’t a reaction to a Twitter catfight but a response.
Social media, including Twitter, can make or break your reputation along with increasing or decreasing your sales numbers. Use it to your advantage by finding new customers and keeping them happy.