Tweets that contain images on social media perform up to 150% better (in terms of visibility and engagement) than those without. That stat basically sets the bar for the rest of the social media platforms, as image posts always perform better. However, it’s not quite as simple as that – you can’t just simply slot a photo into a post and sit back and wait for the numbers to roll in.
If the imagery isn’t strong, relevant and contextual, it can add no benefit at all to your posts. Therefore, optimising your imagery for social media is crucial. Here is a guide for doing just that.
Make sure it’s relevant to the copy
It sounds pretty basic, but ensuring that the photo is relevant to the topic in hand is really important, and it’s something that people do tend to miss more than you’d think. Your image should make sense as a whole concept with the text, and should also make sense without it too, if it’s truly a strong, branded image. Think about this when designing your imagery, taking your photos or even sharing others (and of course, when you do this, make sure you fully credit the source correctly).
Make sure it’s clear and communicative
As mentioned above, your image should clearly communicate a clear message to your followers. Things like ‘how-to’ step-by-step style images tend to perform well if executed correctly, so ensure you keep things really clear and simple. You also need to consider how clear they’ll look across different devices – for example, an image on a big desktop screen will look a lot different to a small mobile screen.
Consider whether it’s aesthetically appealing
Another basic thing to think about that is really important is to really get to the heart of how good your images look. At the end of the day, if they’re executed poorly and they look sloppy, they can end up harming your brand reputation and image, regardless of how good the concept was and even the copy was. Take a look at inspirational brands that do it really well and who you admire, and think about how you can take aspects of what they do so well and try and do something similar.
Maintain a consistent thread that runs through your imagery
You’ll really want your timeline to stand out in people’s minds, and a good way to do this is by making all of your imagery look fairly consistent in terms of things like layout, themes and filter. You should also take the time to delete images from your timeline that goes against your newly establish thread, which can take a while but will be totally worth it in the long run.