It’s now clearer than ever that people LOVE imagery and visuals – just look at the huge surge in popularity of platforms such as Instagram, YouTube and Snapchat over recent years. Another highly visual platform that is gaining a lot of momentum is Pinterest – the virtual pin board platform.

Using Pinterest as a brand can be tricky to get started, especially if you don’t know much about the channel. Therefore making a few mistakes are inevitable, so we’ve put together a simple guide on Pinterest etiquette to hopefully minimise those as much as possible, and to help you get the most out of the channel.

Know the stats

A good place to start when it comes to tackling a new social media channel is to get to know the general demographic, so that you can work out how to use it best for your audience. There are approximately 16.1million daily users of Pinterest worldwide, with 80% of those users being female, and 20% male.

Link to your source

Pinterest is one of those channels where its more vital than ever to credit your source, as it’s such a sharable platform full of original content. It’s bad etiquette to share pins on your own boards and to your other pages without crediting, and can even get you in trouble.

Make your own site pinnable

People who use Pinterest will love to pin their own finds from across the web, as well as just repinning other pins from the site. So you should aim to make your own website and/or blog as ‘pinnable’ as possible. The most popular click through destination to Pinterest is from blogs, so this is definitely worth keeping in mind.

Pin strategically

It will be pretty obvious to your followers when you’re active on Pinterest and when you can’t be bothered. Instead of just sitting at your computer pinning for half an hour senseless when you get some spare time, you need to do this as you would with any other channel. Pin your picks strategically so that they’re spread out and at the optimum times for major engagement.

Use good quality images

As it’s such a visual platform, you’ll want to ensure that it looks as great as possible. A great Pinterest account is beautiful visually, and is well organised and creative. The first port of call is to use high quality image so that they have the best chance of being picked up by others.

Avoid being spammy

Don’t pin things that have nothing to do with your company or industry, as this will appear that you are just pinning as many things as possible to gain some traction. This rarely works and will make your account look spammy and messy.