Any social media professional will tell you that the most difficult part of the job is not the actual posting and working with the analytics – it’s the arduous task of recruiting enthusiastic and helpful members of the wider team to get involved. Most members of the team don’t see it as a high priority, don’t have the time, or simply aren’t that interested in getting involved.
Though it’s really important to show a 360 view of your company, and this can’t be done very effectively by just one person and one voice. Therefore, we thought we’d put together some tips for helping you get the team on board with your social strategy.
Show them why it’s important
As with anything, people don’t tend to take social media seriously if they don’t see the point in it, or don’t see how it can benefit the company, and even themselves as an individual, to a certain degree. So you’ll need to address this early on. Present to the whole team the benefits of having a strong social media strategy with everyone involved, and – most importantly – why it’s important that they get involved as much as possible.
Make it as easy for them as possible
Generally, if getting involved with the social media takes up a lot of the team members’ time, requires a lot of effort or is hard work, they’re less likely to be willing to help out. Therefore it’s so important that they can have an involvement without having to put too much effort into it – and to do this, you’ll need to make it as easy as you can. Set up a strict regime or process where people can contribute, whether it’s a quick, weekly meeting people can attend to discuss ideas, a communal folder people can drop things into or a quick digital form people can fill out.
Show them the results
As well as getting them to be a part of the social media, you’ll need to regularly show them the effect of their efforts and contributions. This is the best way to not only reward them for helping out by giving good feedback, but it’s also a great way to keep the momentum going. Remember that you’ll be communicating with people that aren’t necessary active on social media, so you’ll need to explain each metric fully so that they truly understand the impact they’re having.
It’s never a bad idea to try and make things like this into a game as much as you can. Gamifying this process can add a sense of competitiveness to the process, which a lot of people thrive on. Things like competitions for the tweet of the month, or most contributing team member with rewards can go a surprisingly long way.