So you’re heading up the social media for a company, blogger or individual and you want to check you’re on the right track when it comes to your daily activities? Then you’re in the right place. We’ve compiled a daily checklist for social media managers to take into consideration for when it comes to improving your workflow and general strategy.
Posting on various channels
The main thing you’ll be doing on a daily basis is of course getting your company’s voice and news out there, and posting on your channels. How much you post will vary depending on what it is you do, and your audience, and lots of people have different ideas and opinions on optimum posting frequencies. At the end of the day, it’s a matter of trial and error to figure out what works best for your target audience and engagement rate.
Responding to comments/queries from customers/clients/followers
You’ll also need to be prepared and on standby to respond to any direct comments, mentions or messages directed to your company on social. If you’re unsure on how to answer, you should always go to the person in your company who could best respond for help, as your followers will value honesty.
Keeping an eye on the competition
Watching closely what your competition is doing is really important for identifying how you compare, and to monitor it closely daily is a good tactic so that you’re always up to speed.
Keeping up to date with social media news
Anyone who works in social media will agree with the fact that social media changes what feels like every day, so it’s vital that you’re completely switched on to the adapting, expanding and changing social world around you. Sign up to receive things like Google Alerts for any relevant news items, and make sure you’re following great social media influencers and the actual social pages on your channels.
Keeping up to date with relevant industry news
It’s also really important that you’re keeping up to date with everything that’s going on in your industry so that you’re always in the know, and so that you can pass on this info to the rest of your business. You should also be ready to respond to interesting and relevant news and have your company’s unique and original take on current, important events. This will help your followers to not only consider you to be switched onto industry news, but also as thought leaders and a news source for information.