Social Media

24 10, 2016

A Guide to Pinterest Buy Buttons

By |2019-03-19T10:19:25-05:00October 24th, 2016|

The world of social media has gone a little crazy for buyable options as of late, with more and more functions in place to reduce the path to purchase for the consumer, by making elements of social media ‘shoppable’. One of the main channels that we’ve seen the biggest growth in this trend is Pinterest, [...]

18 10, 2016

Are all Social Media Platforms blending into the same one?

By |2019-03-19T10:19:25-05:00October 18th, 2016|

If you’re a social media marketer you’ll have been watching the latest developments of some of the major social media platforms unfold over the last couple of months. Huge changes such as Instagram introducing Snapchat style stories to their offering, and Twitter making changes to the word count of tweets (a gentle nudge towards Facebook [...]

14 10, 2016

A Guide to Optimising Imagery for Social Media

By |2019-03-19T10:19:25-05:00October 14th, 2016|

Tweets that contain images on social media perform up to 150% better (in terms of visibility and engagement) than those without. That stat basically sets the bar for the rest of the social media platforms, as image posts always perform better. However, it’s not quite as simple as that – you can’t just simply slot [...]

13 10, 2016

Why the New Twitter Update is Important for your Brand

By |2019-03-19T10:19:25-05:00October 13th, 2016|

If you’re a social media addict, you’ll have heard the latest news on the Twittersphere that the platform formally associated with keeping things short and sweet in terms of how its users can communicate and express themselves is changing that slightly. As of September 19th, certain limitations to the character count for tweets have been [...]

6 10, 2016

A Guide for Hosting a Contest on Social Media for your Business

By |2019-03-19T10:19:25-05:00October 6th, 2016|

One of the greatest things about social media for consumers is that they offer an access all areas look into the life of their favourite brands and celebrities, and they also get to find out about new products, services and other exciting news before anyone else. Another huge plus is the fact that many successful [...]

3 10, 2016

Top tips for Retail Brands using Instagram

By |2019-03-19T10:19:25-05:00October 3rd, 2016|

Instagram is without a doubt one of the most effective social media channels for many retail brands out there, as it provides the opportunity for retailers to showcase their products, celebrity models and ambassadors, and to show an access all areas look into the life behind the brand. If you’re a retailer and would like [...]

27 09, 2016

Some of the ways you can Work with Social Media Influencers to grow your Brand

By |2019-03-19T10:19:25-05:00September 27th, 2016|

In the world of online marketing and social media, you’ve probably come across the term ‘social media influencers’. Before you think about how they can work with you to grow your brand and presence, it’s important to make sure you know exactly what they are, to get the most out of them. Unlike traditional celebrity [...]

17 09, 2016

Social Media and B2B – the Potential in 2016

By |2019-03-19T10:19:25-05:00September 17th, 2016|

  Social media was once regarded as a way to keep in touch with your friends and to boast about your holidays with millions of photo uploads a day. Then, brands caught on to the power of social, utilising it to connect with their customers and to reach potential ones across the globe. Now, businesses [...]

12 09, 2016

How to Combine your Email and Social Media Strategy for Optimum Results

By |2019-03-19T10:19:25-05:00September 12th, 2016|

In some marketing companies, it seems that marketing professionals are often competing with each other with a push to make their main channel the main focus of the marketing or campaign strategy. However, this is one of the biggest mistakes you can make. Today however, the user has more of an impact on the strategy [...]

8 09, 2016

Some of the best Holidays to utilise as part of your Social Media Strategy

By |2019-03-19T10:19:25-05:00September 8th, 2016|

Jumping on current trends is a great way to improve your social media strategy as it shows you’re interested and are in tune with traditions and important milestones. This can be anything from religious holidays, to calendar days, to interesting industry or technology milestones... and everything in between. We’ve rounded up some of the most [...]