You can’t escape the buzz of social media – it’s everywhere, and so are blogs these days. Using your social media channels to start sharing your blog is a great way to get it out there to a bigger audience, and to grow your readership too.

If you’re unsure how best to utilise your social to optimise your chances of growing your blog as much as possible, we’re here to help.

You can promote your blog posts

Obviously, the best use of social media for your blog is to promote each of your posts every time you publish one. You should aim to promote each one of your posts on each one of your channels so that they all reach your followers. You can schedule social sharing so that they go out on the optimum times on each channel, to increase your chances of them being seen and engaged with as much as possible. Make sure to always include eye catching imagery with each of your social posts for the highest levels of engagement, too.

You can get to know your audience

The best thing about social media is that it’s just that – social. You can use it to chat to and connect with your audience. This is the best way to start optimising your content to tailor it to what your audience likes best from your blog. You can start meaningful conversations to identify what’s working and what isn’t. You can find out your readership’s habits online too, so that you can start publishing your posts at the optimum times, too.

You can start to build up a recognisable brand

You can create social media pages for your blog so that your readers start to identify with your blog and so that you start to build up a recognisable brand that people will start to associate your blog with. To do this, you’ll need to ensure that all of your pages look uniform in terms of things like profile pictures, bios and profile names. This will show that you’re consistent and so people will know what to search for if they want to find you on each channel.

You can get to know the blogging community

Another way you can get the most out of social media for blog optimisation is to immerse yourself in the wider blogging community. You’ll find that bloggers in your niche are usually vocal and friendly on social media, so you can start to join in the conversations on social to help get your blog and your name out there, and so that you’ll hopefully be shared by those more established bloggers. You’re also really likely to pick up some tips and tricks from experienced bloggers on social media too which is really useful.