There was a time when there was no social media and brands could claim anything they wanted. When social media made its entrance, brand experts pooh-poohed its importance. Slowly social sites started exerting their influence and there came a time when the social vehicle gathered enough momentum to make a difference. Now, if you want to boost your business there is probably no other medium as powerful as social media.
Create Brand Awareness and Boost Sales
Creating Brand awareness is a complex and time consuming process. It involves many channels and can be quite expensive. Social platforms are a fantastic medium to give exposure to your product without breaking your bank. Every product or service has unique qualities and these require positioning in certain social sites. For example, not all products can be sold effectively on Facebook. Likewise Twitter caters to specific audience. Social sites like LinkedIn attract a different sort of customer’s altogether. However all social media sites have one thing in common – they pull a humungous crowd. They are therefore ideal to boost business.
Create A Buzz While Launching New Products
Launching new products is exciting as well as risky. There was a time when huge amounts of money were spent on advertising the launch of new products. With the advent of social media the risk can be reduced considerably. Product testing with live customers can be carried out within a meagre budget. The strategy can be changed continuously with the help of a feedback loop. These are no doubt exciting times for marketing professionals. They can now play with various techniques using social media as a platform. Creating a buzz is no longer purely a question of splurging money. It’s more refined and the techniques are becoming more and more sophisticated. Businesses are taking advantage of this opportunity with a smile.
Develop New Advertising Channels
Advertising has been transformed by online marketing. Google has changed the face of advertising with AdWords and AdSense. The social media has jumped into the fray with a frenzy not encountered earlier. Facebook, Twitter, Instagram and Pinterest are advertising channels with their own unique flavor. Boosting your business using social media is perhaps a silent revolution in making. In times to come, social media will swamp the advertising world. Companies and enterprises are fully aware of this opportunity and this is evident from the money they spend on these channels. Traditional advertisements, in newspapers, magazines and billboards have taken a dive while at the same time corporates are spending more on social media channels. This trend will continue for many more years.
Solicit Feedback To Improve Product Usability
Many a times products fall short of their promise. Feedback through social media on the aspect of product usability can lead to a boost in business. Earlier, soliciting customer feedback used to be a difficult process. Social media has made this task easy and cheap.
There can be no doubt that social media can be a powerful vehicle to boost business. The variety of social sites available is huge and choosing the right one for your product is critical to your success.