Today, social media sites are being used by everyone – from the young to the old. Up until a few years ago, social media was only used for socializing and getting in touch with your friends. Zoom forward to 2013 and the scope of social media is no longer limited to that. Business houses are increasingly using the reach and pace of various networking sites to promote and advertise their brands. Am sure you must be thinking about doing the same!
Networking via social media is pretty easy – you can tweet and post about any relevant news, events and features related to your brand. However, with cyberspace overflowing with messages, you need to make sure that you get the most out of your posts and tweets. Getting the timing right is an important aspect that you simply can’t afford to overlook.
Quite a few surveys have been done in this area – based on factors like human psychology, societal patterns and the target audience. However, these surveys have thrown up varied and conflicting results, so there is no unanimous stand.
Generally speaking though, these are the timings that are considered to be ideal for maximizing the reach of your social media interaction.
Facebook: Weekdays between 1pm to 4pm
Twitter: Weekdays between 1pm to 3pm
LinkedIn: 7am to 9am or 5pm to 6pm from Tuesday to Thursday
Google+: Weekdays between 9am to 11am
Pinterest: 2pm to 4pm and 8pm to 1am
If your target audience is in a different time zone , you obviously can’t stay up every day to manage your social media during these ideal time slots. For such cases, you can resort to using handy tools like HootSuite that help you schedule your posts in advance. Click here to get a free 30 day trial