One of the greatest things about social media for consumers is that they offer an access all areas look into the life of their favourite brands and celebrities, and they also get to find out about new products, services and other exciting news before anyone else. Another huge plus is the fact that many successful (and smart) brands often host giveaways on their social media channels that their fans won’t have access to anywhere else.
Contests and giveaways can be great for your business for a number of reasons, including growing your following, rewarding your loyal fans and for gathering useful contact details. Here’s a guide for hosting a contest on social media for your business.
Establish a business goal for the contest
When setting up your contest or giveaway, it’s important that you think about what you want to achieve from it, to ensure you get the most out of it, and so that you execute it as effectively as possible. Some popular, realistic goals were mentioned above, and include things like growing your social media presence, giving back to the community who has stuck with you, capturing useful data, and simply increasing awareness of your brand. Your goal will ultimately shape the way the contest is held and run.
Pick an appealing prize
An attractive prize is half the battle. If you’re asking your followers to engage with you in return for a chance to win something, it has to be appealing enough for them to do so. It also doesn’t have to be limited to your products, though it should be relevant to your demographic, and the contest as a whole.
Select the best channel to host your contest
Next you need to think about where to host your contest. Pick the social media channel where you’d like to amplify your presence, or, if engagement and number of entries are your main goals, pick the channel with the highest following.
Advertise the contest effectively
When it comes to making sure you get the most entries as possible, you’ll want to make sure you’re advertising your contest far and wide, across all of your channels, on your blog, and if it’s a really big one, perhaps even your website. You could make use of careful ad targeting to reach a new audience to see your competition, too.
Award the prize and repeat again the future
The last thing will always be announcing the winner (so that your followers know that a real person did actually win the prize) and sending out the prize to them. You should also mention how you’ll host another one soon for those who didn’t get lucky this time round, to try and hold onto those who followed you purely for the contest.