StumbleUpon is a social bookmarking site – where a group of people with common interest can exchange and share information, content and links on the internet. It’s a social platform which is different from Facebook or Twitter and therefore the approach towards Brand Awareness, Social Media Marketing is different.
Before using this social bookmarking site for marketing it is essential to understand the dynamics of this tool. StumbleUpon users will tell you that they utilize this medium to quickly scan through the internet for information which they are interested in. For example, if you are a sports enthusiast you would use StumbleUpon to provide focused and relevant content on the subject. You can use this feature to effectively market your product or service by providing appropriate material through this channel. Here are 5 Tips to get the most out of StumbleUpon.
Have a complete profile
This is the most important tip on using StumbleUpon for creating brand awareness. An incomplete profile is the biggest impediment in getting the most from this platform. You may think a photograph means little and therefore skip providing one. You forget that readers of your content want opinions and information from a source they can relate to and believe in. Your reputation on StumbleUpon is dependent on the information you provide about yourself. You profile must be 100% complete and information about yourself as exhaustive as possible.
Sell yourself before anything else
Why should people believe you? Are you an authority on the subject you are writing about? How do you create a positive impression on readers and followers? One single answer for all these questions is to brand yourself first. Make yourself an expert on the subject. Your followers must accept you as a leader. Selling yourself is the first step in this direction. StumbleUpon is a perfect tool to create brand awareness mainly because this platform provides you with a focused audience – people who are already interested in what you are talking about.
Provide great and unique content
People want to read about the latest news and trending events, not in stale repetitive content. Unfortunately most writers tend to reword information which is already available on the internet. StumbleUpon readers want to read about your opinion and views. Your Social Media Marketing must be woven into exciting content and Brand awareness will automatically be created. You must pull audiences and not push them into buying into you.
Attract followers by following
Another secret to get the most out of StumbleUpon is to follow likeminded Stumblers. More the people you follow more will be your exposure to your target audience. You are likely to attract followers in the process. The ultimate aim is to have thousands of followers who will in turn create brand awareness without seeming to do so.
Promote on other social networks
You can’t just sit back and wait for followers on StumbleUpon. You must follow up by promoting yourself on other social platforms like Facebook and Twitter.
These 5 Tips to get the most out of StumbleUpon are only the tip of iceberg. There is a lot more you can do to create Brand Awareness through Social Media Marketing via StumbleUpon.