Google plus offers a multitude of benefits for individuals and companies looking to promote exclusive content. For businesses, it helps one appeal to new customers and builds deeper relationships with the current ones, by helping better optimization of their website for an organic search.
1. Set up a Google plus page and verify the website and email address
A Google+ page is a new online home for your business on Google that provides your business with a public identity on Google plus. This helps you connect with customers, develop your brand, and engage your following. It is important that both your business’ website and email address where customers can contact you are verified.
2. Think about your brand, Set goals and know your customer
Start by thinking about your brand, what makes your business unique, and the personality you want to convey to your customers and followers. You can find new customers, build your brand and relationships with current customers, promote events and special offers, communicate with internal teams, and much more. Whatever your goals are, it’s helpful to be detailed and specific so you can devise an actionable plan for reaching these goals.
3. Select a category and set up your circles
Your circles are a way to follow other people’s accounts, notifying people or brands. The options these circles give you help you go about the search giant’s social network. Be sure to select a proper category which is important to your business. Selecting the right category will allow your Google+ Page to show up on Google Maps, making it easy for customers to find you.
4. Enable authorship for all writers and contributors
Authorship mark-up is the method to display authorship information in search results for the content you create. There are various benefits of authorship when searching in Google.
5. Posting and Customizing Your Page
Optimize title tags of posts – The first sentence of each post becomes the post’s title tag, which is one of the most important ranking factors and has a large impact on click-through-rate.
When sharing, use the “Link” feature
Use Index bonus for new content–while sharing new articles and other forms of new content on Google+, it has proven to have a connection with faster indexation of those pages on your website.
Edit– While adding an image, correcting an error, or making an additional statement, make sure that you have edited your page.
Share strategically – Assuming you’ve set up uniquely identified circles, take advantage of Google plus’s ability to share content only with certain people.
Connect with your customers – start by posting at least every other day so that your business stays on top of your mind and your followers have fresh content to keep them engaged.