Conversational based content is often times the most engaging, most intriguing, and most valuable type of content. Even knowing this many SEOs spend their time publishing dry, non-conversational content that hardly engages anyone but search engines i.e keyword rich articles that read terribly to humans.
Content Marketers more than SEOs understand the power conversational content gives them not only in Social Media networks, but in SEO rankings and overall organic traffic. The SEOs who can do a good job incorporating conversational content into their campaigns will stand to reap the biggest benefits in SEO over the coming years. So… let’s get into the details of what conversational content is by laying out the top 4 ways for putting this type of content together.
1. Group Interviews With Experts
One of the best conversational blogging strategies is to draft together a series of questions in the form of an interview, and get contextual responses back (email) from several experts in the topic. Once you get the responses back compile them, and publish the best ones in the form of a continuous interview.
2. Skype Video Interviews
Skype video interviews recorded then published to YouTube is what this strategy entails. Don’t publish the entire video interview of course, that would be boring. Instead edit your interview and highlight only the main most intriguing parts of your interview. Include some overlayed text and some integrated images and video to spice things up a bit.
3. The Classic Podcast Interview
Podcasting can be a very valuable content marketing tool for your SEO campaign if you can a) find interesting topics to cover, b) ask good questions and c) get in front of an expert for a specific topic that people want to listen to. The cool thing about podcasting is that you can create a contextual transcript covering the main points along with your podcast, giving you more content opportunities for SEO.
4. Twitter Conversation Roundups
Engaging with users on Twitter can be time consuming, but if you do it right you can garner a lot of success here. Most people who engage with other users on Twitter engage, and then leave it at that. Using your blog and embedded tweets you can embed these conversations into an article in a structured way that makes sense. The key here is to try and get solid feedback around a topic from Twitter users with only 140 characters available. Not easy, but the total amount of feedback you can gather because of Twitter is astounding compared to other social networks.
Knowing these strategies alone won’t give you the competitive edge you need. It’s the execution that counts. It’s up to you to come up with intriguing topics to base these strategies around. For example with #2 on the list, just interviewing a co-worker or a friend isn’t going to cut it. You’re going to have to find an expert on the topic, someone that might be difficult to get ahold of. Someone who has reputation and clout.
These strategies will help you build out your SEO, Twitter, YouTube, and Blogging campaigns all the while helping you publish valuable content that will deliver you traffic for years to come. Whether you do SEO for a large company, you outsource SEO India, or you’re just one person trying to get better results for your site, these tips can help you come up with content ideas that could help boost your conversions.
This article was contributed by Nicole. She has been writing about content writing strategies for years.