Blog

2208, 2016

The Rise of Video in Content Marketing

By |August 22nd, 2016|

We’ve recently seen an explosion of video content across all social media channels, and as a key part of successful marketing campaigns across the globe. There are billions of video views every day, across platforms such as Facebook, YouTube, Instagram and Netflix.
Video content: stats and facts you should know
– 55% of people watch at least […]

1808, 2016

The Quick, Simple Guide to Content Marketing

By |August 18th, 2016|

Content marketing is everywhere, whether you realise it or not. The thing is, there are so many different types of content out there used as part of a wider marketing strategy, that you may not even realise which ones count or not.

We’ve created a quick guide to hopefully take some of the confusion and guess […]

1508, 2016

A Guide to Generating Business Leads using Social Media

By |August 15th, 2016|

It might not surprise you, but it’s estimated that today, 8 out of 10 small businesses use social media to drive growth, raise awareness and to connect with their audience and customers. Social media is a great advertising and marketing tool at your disposal, and if used to its optimum level, can be a great […]

1108, 2016

A guide to help you grow your Instagram Following

By |August 11th, 2016|

Whether you’re a blogger, social media professional or just an Instagram advocate, growing your following on this visual, popular platform is no doubt a big ambition. After all, it helps you to get your name and your business out there to a wider audience, and it helps to start establishing your brand through strong, visual […]

908, 2016

Instagram Stories: what’s the buzz about?

By |August 9th, 2016|

You’ve no doubt heard the news that Instagram have launched (another) new feature – Instagram Stories. They’ve only been around for a day but they are already causing a social media storm, namely because they function so much like Snapchat Stories.

If you’re not familiar with them, here’s the low down.
What are they?
When someone you follow […]

408, 2016

What NOT to share on Social Media

By |August 4th, 2016|

There are countless articles out there that detail what you should post on social media channels, and at what time. However, the things that people tend not to talk about is what to avoid posting, and this subject is only ever mentioned as an example when things go horribly wrong for brands or celebrities.

Instead of […]

108, 2016

How to craft the Perfect Post on LinkedIn

By |August 1st, 2016|

LinkedIn is a really unique social media platform that allows professionals and businesses to connect with each other, as well as making useful connections with easy access to industry and thought leaders.

It’s also the ideal platform to showcase your own business or professional profile as thought leaders, and you can do this through informative, interesting, […]

2807, 2016

The Ultimate Do’s and Don’ts of using a Hashtag

By |July 28th, 2016|

When you’re using social media, after a minute or two, you’ll no doubt be inundated by what feels like millions of hashtags. And it’s no surprise; after all, when used correctly, they can help you greatly expand your audience, join in topical conversations, help you keep track of events, and stand out from the crowd, […]

2507, 2016

Why is your Social Media Strategy Failing?

By |July 25th, 2016|

You put the work in. You did the audit before you started. You post regularly, monitor those posts and optimise your content… so why is no one engaging with it or looking at it? And why is no one using it to go to your website? Those are the ultimate goals of a social media […]

2107, 2016

Simple – but Important – Dos and Don’ts of Twitter

By |July 21st, 2016|

Twitter is a platform we all feel we know pretty well by now, and rightly so – it’s been around for what feels like forever now, and a whopping 500 million tweets are sent out worldwide a day. That’s a lot of tweets.

However, we still need to be wary of those basic, simple principles of […]